London design studio Drover will showcase fifty years of Britain’s dynamic creative history in an energetic opening titles sequence for this year’s PromaxBDA UK conference on 7th and 8th November.
The minute-long titles sequence is a fast-paced tour through the best in television, film, music, architecture and the arts, tracking an evolution in visual styles from Maurice Binder’s Bond titles to Danny Boyle’s 2012 Olympics opening ceremony. Pete Jeffs, creative director at Drover, says the conference is one of the few moments where the UK broadcast industry comes together. “It’s the one time in the year we really celebrate what we do, and I wanted to take that opportunity to pay tribute to our incredible creative history.” With a thumping original soundtrack by Tom Linden, the titles are designed to motivate and inspire.
Jeffs emigrated to Britain from Australia five years ago and founded Drover earlier this year. He says he wanted the titles to reflect the pride he feels for his adopted home. “I remember walking around the V&A’s British design exhibition last year and just being amazed by the incredible range of creative achievement. That’s what I wanted to get across. As creatives working in Britain, we’re part of such a strong tradition and we’re still pushing those boundaries. We’ve got a lot to be proud of.”
Drover is a small, independent studio and its logo and titles design for PromaxBDA UK showcases a trademark illustrative style and its flexibility to create teams of specialists to deliver on a wide range of projects. The titles will be launched at the PromaxBDA UK conference on 7th and 8th November, and available at drover.tv/promaxbda-uk13/ from 9th November.